03.–05.09.2024 #anugahorizon

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Anuga HORIZON X DMEXCO 2022

This autumn it's spotlight on for a topic that is particularly close to our hearts: Food in the context of digitization is currently playing a major role. And could there be a more ideal place to talk to you about that than at THE event of the digital industry. DMEXCO 2022. We show the best digital food cases and the digital pioneers from the food & beverage industry in the areas of content, creator and channel. Be curious and look forward to exciting contributions from top speakers. In the crosshairs between digitization, tech and food, Anuga HORIZON brings together the right minds at DMEXCO on September 22, 2022 to learn with and from each other. So, let's progress together.

Get your ticket for DMEXCO 2022

Digital photo of muffins

CONTENT: FOOD BECOMES DIGITAL

Transparency across the entire product life cycle is becoming more and more a buying argument in the food industry. Information on the product, such as nutritional data can be called up digitally at all times. But not only that: Digital food content also means inspiration: What shall I cook today? How shall I cook it? Who eats what and what does my diet say about me? The cooking and preparation of food can be shared digitally. But what does food look like digitally? How does the customer interaction and brand work take place in digital space? Does viral creativity beat data-driven performance marketing? How does food work in Web 3.0? Can food be depicted in a metaverse? "You are what you eat" - which trends and hypes exist? Have we long since gone too far with limited editions, influencer cooperations and "drops" to artificial shortages?

You can find out from us at DMEXCO 2022 what the content formats of the future look like in the food & beverage industry

22.09.2022, 2:30 p.m. - 3:10 p.m.,
DMEXCO Agency Stage, Hall 8

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Videotake at cooking

CREATOR: FOOD IS LIFESTYLE

Food is lifestyle and the food industry lives from the creativity of its players! Influencers, athletes and artists are increasingly progressing from being mere brand ambassadors into brand makers. Brands like Bratea and Naturally Pam are managing to dominate whole categories within the shortest space of time. Whether an own brand or collaboration: How can the exposure, attention and followership be optimally used? How important are strategic alliances and which influencers match which brand?

Food influencer - what's hot? How to do successful influencer marketing in the food & beverage industry - and how not to do it.

22.09.2022, 3:10 p.m. - 3:50 p.m.,
DMEXCO Agency Stage, Hall 8

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Online Shop is open

CHANNEL: FOOD GOES OMNICHANNEL

Our media usage and our buying behaviour is radically changing. Start-ups and young brands are using the online-first approach with direct access to their target groups in order to get a fast feeling for the reaction of the market and to validate and optimise their products. Furthermore, strong social media exposure can be used for one's own online shop and monetised long-term using CRM systems. How will the direct2consumer segment develop in the future? Will we talk more about pure or hybrid omnichannel solutions? How will quick commerce and niche players develop? What impact did Corona have and is the bond long-term?

How will the direct2consumer segment develop in the future? We will present case examples from the food section:

22.09.2022, 3:50 p.m. - 4:30 p.m.,
DMEXCO Agency Stage, Hall 8

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OUR MISSION

You would like to learn more about the Anuga HORIZON idea? You can find everything about our "Shaping the future of the food industry together" mission here.

Our mission

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