04.–08.10.2025 #anugahorizon

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Anuga HORIZON 2025

Main functions of the app:

Ticket Wallet

Your tickets for trade fair and public transport at one glance.

New hallplan

Faster navigation on the trade fair grounds with innovative Bluetooth/GPS-technology.

Push-notifications and location-based services

Relevant information and exclusive content sent directly to your smartphone.

Networking features incl. leadtracking

Easy and contactless networking with other trade fair participants as well as export of contacts.

Personal trade fair planning

View exhibitors, products and event schedule and add them to your favorites to plan your visit

More information on networking and lead tracking

Networking

Find exciting new partners, generate valuable leads, expand your own contacts: Efficient networking is the heart of every trade fair - and with Koelnmesse Networking, it's easier than ever.

With the app, networking literally works at the touch of a button. The app is activated around three months before the fair - from this moment on, registered exhibitors and visitors can be found with their profile in the networking area of the app.

You can access your own profile via the profile icon in Networking or via "My fair". Here you can add a photo of yourself and enter your own interests. Your name, email address, company and position are automatically taken from the registration data in the Ticket Shop. Our tip: The more you complete your profile, the more interest you generate - the more relevant are the contact suggestions that the app shows you.

These suggestions are sorted by relevance and offer you a perfect orientation for expanding your network. Of course, you can also simply search for names, positions or companies independently. You have found an exciting participant? Then you can contact them via chat message or enquiry button and arrange an appointment directly.

At the fair itself, networking via the app works just as easily. Each user has their own networking QR code in the app, and the app has an integrated scan function. If you scan the code of your counterpart, he or she will automatically receive a contact request - you can exchange your data (e.g. name, email address, position and interests) quickly and easily after approval.

The scan function is also perfect for organizing events such as stand parties or get-togethers.

Whether it's a very convenient exhibitor and product search, an overview of the event programme or an interactive hall plan: The app is the perfect companion during the fair.

Leadtracking

Leadtracking - the perfect trade fair follow-up tool

With the networking, you have made lots of new contacts and effectively expanded your network - now it's time to work with the new contacts. The perfect tool for quickly processing the data: integrated lead tracking.

Leadtracking in the trade fair app

You can export your linked contacts directly from the app. Of course, not only during the trade fair - you can also use the function before and after the event. To do this, simply click on the download icon in the networking area and choose how you want to edit the CSV file.

The exported data contains all the profile information of your contacts, including the notes you have created - from the name to the position and e-mail address to the stated interests and other details you have entered. Tip: If you create notes on your contacts directly during the trade fair, these will also be displayed here - perfect for maximum efficient trade fair follow-up.

Contact

For exhibitors
Do you have questions or require support? Contact us today!
Tel. +49 221 821-3998
Write an e-mail

For visitors
You have questions about the app? - Contact us!
Tel. +49 221 821 3640
Write an e-mail